John Assaraf : Reinventing the Entrepreneur

Hi friends,

Some of you may not know that a few years ago I came out of retirement to start my newest business venture, called OneCoach. Murray Smith, co-author for my latest New York Times best-seller “The Answer,” and I decided take what we have learned in our years of business experience, and put it to use helping other people achieve their dreams of business success and financial freedom. And it’s working! We have helped small-business owners and entrepreneurs around the world achieve more business, more money, and more life.

I wanted to let you know that OneCoach has a blog too, and you should definitely check it out if you have any interest in achieving success in business. The executive team and I write posts a few times a week that give small-business owners practical tips and tools they need to grow the business of their dreams. We cover a diverse range of topics from marketing and goal achievement, to how to create a mindset for success.

If you want to be a step ahead of your competition you should check out the OneCoach blog!

Here’s a sample post:

This is the first of a series of posts excerpted from a conference call between OneCoach CEO John Assaraf and Tony Rubleski, president of Mind Capture Group and author of Mind Capture: How to Generate New & Repeat Business in the Age of Advertising Overload.

You absolutely must get your company in the mindshare of the consumers and really understand how important that is. You need to be in the forefront of your prospect’s mind. Essentially, you want your prospect to wake up in the middle of the night with a question about your industry, and have your company name and information pop into their mind as the answer.

To accomplish this mind capture, you must stand out – one of the few ways to get people’s attention and win new business in a world of too many choices and demands placed on people’s time. This can be a daunting task with about 50,000 messages bombarding us every day.

It’s truly incredible the amount of information overload that we live in. This is why you need to get your hooks in your prospect within three to seven seconds. Think that’s quick? Guess again. Our brains process an unbelievable amount in just one second. So you’ve really got to get your great marketing message, the hook or headline into what you’re saying very quickly, regardless of the media platform – e-mail, podcast, print or direct mail. You’ve got to capture them right now.

The main challenge in advertising today is getting the attention of your prospects. The second biggest challenge is time. Those who understand the true power of these factors will grow and prosper and those who don’t will be history. The latest studies show that we are gathering information about a third to a half of a second at an unconscious level before you’re even aware of it consciously.

For more about Tony Rubleski, visit his site at www.mindcapturegroup.com.

That’s just a taste of the business-growth insights you can read in our OneCoach blog. Click here to view more tips and tools to take your business from where you are to where you want to be.

This entry was posted on Friday, August 1st, 2008 at 1:59 pm and is filed under Business & Finance, Cool Stuff, My Life. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.